The search for Sega’s treasure

Hidekazu Yukawa, once the Senior Managing Director at Sega, became the unlikely face of the Dreamcast during its Japanese debut after starring in an endearing TV commercial lamenting the company's struggles against the nigh-universal popularity of Sony's PlayStation. From that self-deprecating moment he would on to appear in other high profile advertising campaigns for Sega's … Continue reading The search for Sega’s treasure